Jameson 'Cold Brew'

How do you convince a national treasure of the British food scene to cameo in a music video for a diss track about him? You allow him to show off his drumming skills.

A playful fashion film for knitwear designer Hope Macaulay, blending 16mm film, vibrant colour and surreal energy. Inspired by the spirit of dopamine dressing, the piece captures the joy, texture and personality behind one of Northern Ireland’s most distinctive designers.

Shopify x Represent was filmed in LA and Bolton, capturing the brand’s transatlantic identity through a gritty, mixed-media approach. With hand-drawn graphics layered over footage and VHS-style handycam textures, the film showcases how Shopify powers Represent’s global growth.