Overview
Synapse is an AI research lab that needed a brand identity reflecting innovation at the intersection of neuroscience and machine learning.
The Challenge
Making complex, abstract concepts feel tangible and approachable through visual design. The identity needed to work across academic papers, conference materials, and digital platforms.
The Approach
We drew inspiration from neural networks and synaptic connections, creating a generative identity system that evolves — much like the research it represents.
Results
The identity has been adopted across 50+ publications and 3 major conference presentations. It has become recognizable in the AI research community.