Synapse Brand
Brand identity for an AI research lab at the intersection of neuroscience and machine learning.
Role
Brand Designer
Services
Brand Identity, Visual Language, Guidelines
Tools
Figma, Illustrator, Blender
Year
2024
Overview
Synapse is an AI research lab that needed a brand identity reflecting innovation at the intersection of neuroscience and machine learning.
The Challenge
Making complex, abstract concepts feel tangible and approachable through visual design. The identity needed to work across academic papers, conference materials, and digital platforms.
The Approach
We drew inspiration from neural networks and synaptic connections, creating a generative identity system that evolves — much like the research it represents.
Results
The identity has been adopted across 50+ publications and 3 major conference presentations. It has become recognizable in the AI research community.
Explore more of our work.
FicheBliainAgFás
Shot in Dingle, this anniversary film celebrates 20 years of Other Voices with performances from David Keenan, Tolü Makay and Damien Dempsey, woven together with readings from Fiche Bliain ag Fás against Kerry’s stunning landscape.
Certa/Women'sCricket
A fast, kinetic portrait of Ireland’s women’s cricketers and the young players already following in their footsteps. Training, competition, and mentorship collide in a film about momentum, confidence, and the future of the game.
ShopifyxAstrid&Miyu
Shopify x Astrid & Miyu was filmed at their Shoreditch store in London, capturing the energy of a day in retail while showcasing how Shopify powers the in-store experience. Featuring dynamic camerawork and bespoke GFX, the film blends brand storytelling with seamless tech.
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