Aether E-Commerce
A luxury fashion e-commerce experience designed to feel as premium as the products it showcases.
Role
Lead Designer
Services
E-Commerce Design, UX Strategy, Development
Tools
Figma, Shopify, GSAP
Year
2024
Overview
Aether is a luxury fashion brand that needed an online presence matching the quality of their physical retail experience.
The Challenge
Translating the tactile, curated experience of a luxury boutique into a digital format. Every pixel needed to feel deliberate.
The Approach
Large-format imagery, generous whitespace, and subtle micro-interactions create a sense of luxury. We built a custom Shopify theme from scratch.
Results
Online conversion rate increased by 85%. Average order value rose by 30% compared to the previous platform.
Explore more of our work.
ShopifyxAstrid&Miyu
Shopify x Astrid & Miyu was filmed at their Shoreditch store in London, capturing the energy of a day in retail while showcasing how Shopify powers the in-store experience. Featuring dynamic camerawork and bespoke GFX, the film blends brand storytelling with seamless tech.
Airbnb//IconsSeries
For Airbnb Icons, extraordinary stays became cinematic worlds. Filming across Europe, Tiny Ark captured environments ranging from the Musée d’Orsay clock room to fashion installations in London, turning each location into a window into the imagination.
ANTHROPIC-IntroducingClaudeiOS
A fifteen second introduction to Claude, created with Anthropic and screened in Times Square. Moving through a series of tactile, everyday workspaces, the film shows small moments where Claude can help.
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