Overview
Aether is a luxury fashion brand that needed an online presence matching the quality of their physical retail experience.
The Challenge
Translating the tactile, curated experience of a luxury boutique into a digital format. Every pixel needed to feel deliberate.
The Approach
Large-format imagery, generous whitespace, and subtle micro-interactions create a sense of luxury. We built a custom Shopify theme from scratch.
Results
Online conversion rate increased by 85%. Average order value rose by 30% compared to the previous platform.