Shopify x Astrid & Miyu

Shopify x Astrid & Miyu was filmed at their Shoreditch store in London, capturing the energy of a day in retail while showcasing how Shopify powers the in-store experience. Featuring dynamic camerawork and bespoke GFX, the film blends brand storytelling with seamless tech.

Category

brand story

Shopify x Astrid & Miyu is a short film spotlighting how the brand uses Shopify to power its retail experience. Shot on location at their Shoreditch store in London, the piece captures the rhythm of a typical day in-store—from browsing and styling to checkout—showing how seamlessly Shopify supports both the team and their customers.

We leaned into the energy and personality of the space, combining dynamic camerawork with carefully crafted, bespoke GFX to clearly illustrate the Shopify ecosystem in action. The custom graphics were designed to feel native to the Astrid & Miyu brand world, helping to visualise the technology without disrupting the flow of the story. The result is a confident, stylish piece that reflects the brand’s identity while showcasing the platform that brings the entire retail experience together.

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