Overview
Vertex is an annual tech conference. We created the opening keynote visuals — 3 minutes of abstract 3D motion that set the tone for the entire event.
The Challenge
Create motion graphics that feel futuristic without being cliché. The visuals needed to work both on a massive LED wall and as social media clips.
The Approach
We explored parametric design and procedural animation to create organic, evolving forms. The color palette transitioned through the brand spectrum.
Results
The keynote video was shared 10,000+ times on social media. Conference organizers reported it was the most-discussed production element.