Mater Private Network // Be Here Now

Mater Private Hospital came to us with a clear challenge. They wanted to reach men aged 35 to 55, fathers and partners who too often postpone checkups and dismiss early warning signs. The objective was straightforward on paper: raise awareness of their 24/7, 365-day urgent cardiac care service. The real task was deeper. How do you speak to men who feel fine, who are busy, who believe heart issues happen to someone else?

The initial brief leaned toward a literal route, filming inside a working hospital and outlining the benefits of the service. Instead, we proposed something more human. Rather than showing the hospital, we focused on what a healthy heart protects. Family dinners. Winter sea swims. Long walks. Holidays. Ordinary, irreplaceable moments. From that insight, we created Mick, a fully realised father figure moving through a rich, animated world that reflected the life he loves. The message was simple but resonant: this is what you stay healthy for.

Animation gave us freedom. It allowed Mick to transition seamlessly between scenes of domestic calm and bursts of adventure, capturing memory, imagination, and possibility in a way live action could not. It also sidestepped the logistical and ethical complexities of filming inside an active medical environment. Every frame was intentional. Storyboards evolved into detailed style boards. Scripts were honed for emotional clarity. Nothing felt instructional, yet the purpose was unmistakable.

In post-production, the craft deepened. A bespoke score was composed to carry the emotional arc, building warmth and quiet urgency without tipping into sentimentality. Sound design and pacing were refined to hold attention while allowing space for reflection. The final film feels intimate and expansive at once, grounded in one man’s story but speaking to thousands more.

The result is a campaign that reframes cardiac care not as a clinical service, but as a safeguard for the life you love. It invites men to see themselves in Mick and to recognise that being present tomorrow starts with a decision today.